Manali rates as one of the most popular tourist destinations in Northern India, especially in summer and winter seasons. Tourism traffic has increased by 15% between 2003 and 2004.
Himalayan slopes, particularly in the Kullu Valley have been popular with international heliskiiers for over a decade. The resort will be built directly on one of the most popular hill terrains in the region and has been rated by the British Airways' in-flight magazine as amongst the top 3-heliskiing locations worldwide. The mountain access and ski trails will be designed by Mike Larson, formerly Design Director, Vail Associates for two decades and will cater to all levels of skiers, from beginners to enthusiasts.
The area offers numerous opportunities for non-skiers in both summer and winter and will offer adventure sports such as white water rafting, unlimited trekking, parasailing and mountain biking. HSV is currently working with international groups who have direct experience in offering a wide range of adventure sports. This model has been successfully implemented globally - Queenstown in New Zealand has a similar diverse range of sports and other facilities.
India was recently recognized as the second fastest growing tourist destination worldwide, and was voted the 7th most desired destination in a recent poll conducted with Conde Naste readers despite attracting only 1% of the world's travelers. This significant gap, along with a 25% annual increase in arrivals over the last 3 years, indicates the dramatic potential for growth. HSV expects to attract international tourists primarily from US, Japan, Korea, Australia, Southeast Asia, Middle East and Europe. The global appeal for adventure sports and skiing in the Himalayas offers enormous potential to attract tourists who would not ordinarily consider India as a holiday destination.
Strong governmental support
The positive support provided by the Himachal Government and Tourism Department of India in developing Manali as a world class tourist destination has had a significant impact in the planning of the Project. The Government of Himachal Pradesh and HSV have signed a Memorandum of Understanding authorizing HSV to study the feasibility of developing a prime area of the legendary Himalayan Mountains.
The Project has been approved by the Government of Himachal Pradesh and an Implementation Agreement (IA) has been signed between the Government and HSV authorising HSV to proceed with the project.
Professional and experienced management
HSV is promoted by veterans of the industry with both local and global experience and expertise in resort developments and the construction industry.